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Marie-Claire | Coquette: the feminist-based aesthetic that sweeps TikTok

After the coronavirus pandemic, fashion is always in search of warm patterns and almost babies. Generation Z is in love with the 90s, and in social networks it is viralizing a new way of dressing. Coquette TestTok aesthetic sweepsmixing classic and vintage elements, evasion, historicalism and imposed femininity.

Coquette: the feminist-based aesthetic that sweeps TikTok
Coquette: the feminist-based aesthetic that sweeps TikTok

The aesthetic based on coquettish dressing came back with force in last year’s collections. Suddenly the feeds of social networks were filled with girls willing to enjoy the outdoors, away from the noise of the city, dedicating themselves to walking and doing activities related to general fitness. Following the trend, the new generation of women enjoys it a good cup of tea and adds great importance to reading and music.

Coquette: the feminist-based aesthetic that sweeps TikTok
Coquette: the feminist-based aesthetic that sweeps TikTok

By definition, coquette is a flirtatious woman. The approach embraces femininity and seduction in a subtle way, immersing itself in trends that mix Renaissance aesthetics, romantic elements, and little nineties fashion. That’s why young women choose from a pastel color palette, garments like corsets, lace blouses, white shirts with bows, ruffled or knitted socks and pearl accessories.

Coquette: the feminist-based aesthetic that sweeps TikTok
Coquette: the feminist-based aesthetic that sweeps TikTok

On TikTok, the hashtag has collected over 287 million hits and Pinterest searches are booming. The phenomenon has become functional when people of any age, race, sexuality and gender enter the trend that refuses to sexualize innocence.

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