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Other Skin, a new Clermont brand for women triathletes

Virginie Tarantola launched in 2021 Other Skin; ajournaltimepany that creates clothing specifically for women’s triathlon. Its objective is to promote this sport by offering adapted and responsibly designed products.

Virginie Tarantola has been doing triathlon as an amateur for a long time and was never satisfied with the technical clothing she could get. When he had the opportunity to findjournaltimefortable pieces corresponding to the specific use of triathlon; many times he found them quite “ugly” and did not feel very good with them. So; after having followed a double training focused on fashion andjournaltimemercial management; he decided to create his own clothing brand. At just 24 years old; the young woman; originally from Grenoble and living in Clermont; decided six months ago to launch Other Skin; which markets products adapted to the needs of women and the specificities of this tridisciplinary sport. Today he dedicates himself full time to the launch of his first collection that takes into account the conclusions of a long product study carried out with 500 athletes.

Products that meet the needs of women and the criteria of each sport

Developing textiles for triathlons is a headache because they must meet specific technical requirements related to the three different sports that make up the discipline. Above all; they must be ergonomic; dry very quickly when leaving the water;journaltimefortable and padded to be able to accumulate the kilometers on the bike and free the body enough for better performance in the race. The Other Skin brand; the second skin; defines very well what Virginie Tarantola seeks to create by adding other more personal conditions: they must also be elegant and feminine to flatter self-esteem and meet the now essential environmental criteria. . After the creation of prototypes tested in real conditions; the collection is frozen for laterjournaltimemercialization.

A first collection of 7 products

The first Spring-Summer 2022 collection already has all the criteria that form the basis and values ​​of Otra Piel. The garments arejournaltimefortable and adapt to each morphology thanks to their soft and ultra-elastic material. The two fabrics of the first collection are 100% recycled from old plastic bottles and industrial waste. The zippers; elastics and bottoms of the shorts are guaranteed without chemicals. All this “material” is obtained in Italy; a very advanced country in the matter; before the assembly phase that is carried out in Portugal with the best craftsmen. The design and packaging are carried out respecting the shortest circuits possible. The first range is made up of 7 different products designed for triathlon and for each of the three disciplines that can obviously be practiced independently. Manufacturing should begin in February for delivery to customers in April.

Presale to avoid waste

The era of overproduction and waste in the world of clothing now seems seriously questioned. Therefore; Virginie Tarantola chose the principle of pre-sale on the Ulule platform to launch production as close as possible to the existing demand; to which is added the forecast of online sales; on the brand’s website. Launched on January 5; the pre-sale campaign; which will end on January 31; has already reached 45% of the target set. This model that really allows thejournaltimepany to be identified as “responsible” and also a plus for direct management.

Promising future

If for the moment Otra Piel is a TPE; its creator intends to develop it to focus more on products and leave marketing andjournaltimemunication behind. Its room for improvement is wide because although triathlon is a niche; there are still 170;000 licensed women in France; not to mention the world market. Companies can also count on the constant development of women’s individual cycling; running and swimming practices.

Other Skin, a new Clermont brand for women triathletes
Photo : Antoine Daure

product discovery other skin :
La Goguette; 61 rue de l’Union Soviétique in Clermont; Saturday; January 22; 2022 from 6 to 9 pm

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