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sales record and introduction of its first electric model

Rolls Royce announced its best sales for the year 2021 and registered a 50% increase over 2020, which represents a sales record for the brand in its 117-year history. Depending on the brand, demand is at an all-time high, especially for the Ghost and Cullinan models. In addition to announcing record numbers, the automaker gave some additional details about the Specter, its first electric vehicle.

Rolls Royce He’s doing very well in the $ 300,000 or more club. The brand sold 5,586 vehicles worldwide in 2021, a 50% increase over 2020. In addition, the high-end brand, which belongs to the BMW group, also underlined that the 2022 production is almost sold out.

sales record and introduction of its first electric model

In addition to its sales figures, Rolls-Royce gave some additional details about its first electric model, the Spectrum. The vehicle should be commercialized towards the end of the third quarter of 2023, so we will have to be patient before seeing it circulate on our roads.

The year 2021 will have been a test year for the Specter, the manufacturer wants to make sure that the vehicle will live up to expectations and, above all, it will show the usual reliability of the brand. Prototypes have traveled more than 2.5 million kilometers around the world, that’s the equivalent of 400 years of wear and tear on a Rolls-Royce vehicle.

The manufacturer has also shared a new series of images that show us a little better the exterior design of the vehicle. Rolls-Royce President and CEO Torsten Müller-Ötvös said the production version is fairly faithful to the prototype. Therefore, the Specter is presented under the guise of a grand tourer coupe, suggesting that it could eventually replace the Wraith, a vehicle marketed since 2013. The manufacturer is not very talkative about the technical details, we will have to be patient first. to know more. .

The Rolls-Royce Specter marks the beginning of a new series of electric models that will be marketed over the next few years. The manufacturer has also announced that it wants to modernize its facilities to make the leap to electrification.

The luxury brand gave us a glimpse of its electric vehicle intentions in 2011 with the introduction of the 102EX concept, a prototype based on the Rolls-Royce Phantom. The presentation of the 103EX concept in 2016 gave other clues, but this time, in a much more radical design philosophy.


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Associated tag:
Electric vehicles

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