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IWC Schaffhausen – Eileen Gu, recent ambassador – Developments & Model

IWC Schaffhausen – Eileen Gu, recent ambassador – Developments & Model

Elle incarne parfaitement la femme moderne aux multiples abilities; dont la voix s’élève en faveur de la diversité et de l’inclusion au sein du sport qu’elle pratique; visant à encourager et émanciper toute une génération de filles et de femmes à travers the world.

Eileen Gu; nonetheless a youngster; completed greater than many in her life. Born in 2003 in San Francisco to an American father and a Chinese language mom; she is concurrently a hopeful of freestyle snowboarding; a acknowledged mannequin; and a coming faculty pupil. He started leisure snowboarding on the age of three; prior getting into freestyle snowboarding on the age of eight. Freestyle snowboarding is an excessive sport; very dynamic; during which probably the most spectacular figures are linked; reminiscent of pirouettes (-flips–); rotations and slides (-slides–). Her largest efficiency got here on the 2021 XGames in Aspen; Colorado; the place she made historical past by turning into the primary younger athlete to triumph three medals. Simply two months later; he gained three extra medals on the Freestyle Ski World Championships.

As a way to put together for competitions extra successfully; Eileen got down to end lofty faculty sooner. That is how he obtained his diploma by condensing two years of education into one. One in all her goals got here precise lately when she was accepted to Stanford College. The insatiable younger athlete has additionally launched into modeling. She has been the quilt of many worldwide magazines and has been invited to vital vogue occasions in Paris and Current York. Unsurprisingly; such a formidable profession satisfied Forbes China to contemplate her the youngest individual to design it to the celebrated “30 underneath 30” checklist.

Freestyle skier and model Eileen Gu joins the iwc family

Eileen Gu © IWC Schauffhausen

Nevertheless; Eileen did not simply concentrate on her athletic and modeling careers. For the reason that start of her profession; one in all her priorities has been to decide to  transform and marketing campaign for the emancipation of girls. Having been the one lady on her ski group for a few years; Eileen is totally conscious of the problems of range and inclusion. By her athleticism and Asian American origins; her objective is to urge hundreds of thousands of women and boys to ski and accomplish their goals.

“I acquire forever believed that sport is aware of no borders;” says Eileen Gu. -It is without doubt one of the greatest methods to deliver individuals collectively; promote understanding; create friendships and construct bridges between cultures. IWC and I share the need to accomplish perfection and attempt for excellence; values ​​that different proficient athletes already signify throughout the model’s universe. I to anticipate a future event because it either makes you happy and/or you benefit from it. our collaboration –.

“The various aspects of Eileen’s persona mirror the range of our collections; comprised of watches that vary from informal to elegant to sporty;” explains Franziska Gsell; IWC Schaffhausen’s Chief Advertising and marketing Officer. -The self-discipline and ambition she exhibits; her fixed seek for perfection in addition to her mighty dedication to utilizing sport as a unifying power design her the perfect associate for a model like ours. “

In 1868; the American watchmaker and businessman Florentine Ariosto Jones left Boston to settle in Schaffhausen; Switzerland; the place he based the Worldwide Watch Firm; He was then carried away by a visionary dream: to mix trendy American manufacturing strategies with the know-how of Swiss watchmakers to design the very best pocket watches of their time. By making his dream advance precise; he not solely laid the muse for IWC’s signature strategy to engineering; but additionally turned a pioneer within the centralized and automatic manufacturing of mechanical watches in Switzerland.

All through its historical past of greater than a century and a half; IWC Schaffhausen has earned a status for creating useful issues; together with chronographs and calendars thought-about ingenious; strong and simple to make use of. A pioneer in using titanium and ceramic; IWC at this time specializes within the design of extremely engineered instances utilizing state-of-the-art supplies reminiscent of titanium aluminide and Ceratanium®. Emphasizing the precept of functionalism – “type follows perform”; the timeless creations of the Swiss watchmaker are supposed to embody the goals and ambitions of their proprietor to succeed them all through their lives.

IWC ensures an eco-responsible provide of its uncooked supplies and takes initiatives to decrease its environmental footprint: its watch elements are sustainable by nature and are designed to be used by a number of generations. The Manufacture; which affords wonderful working circumstances to all its workers; is elated to coach its coming watchmakers and engineers. IWC additionally maintains a number of partnerships with worldwide organizations to assist packages to encourage kids and adolescents in misery.



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