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IWC Schaffhausen – Eileen Gu, new ambassador – Trends & Style

IWC Schaffhausen – Eileen Gu, new ambassador – Trends & Style

Elle incarne parfaitement la femme moderne aux multiples talents, dont la voix s’élève en faveur de la diversité et de l’inclusion au sein du sport qu’elle pratique, visant à encourager et émanciper toute une génération de filles et de femmes à travers the world.

Eileen Gu, still a teenager, accomplished more than many in her life. Born in 2003 in San Francisco to an American father and a Chinese mother, she is simultaneously a hopeful of freestyle skiing, a recognized model, and a future college student. He began recreational skiing at the age of three, before entering freestyle skiing at the age of eight. Freestyle skiing is an extreme sport, very dynamic, in which the most spectacular figures are linked, such as pirouettes (“flips”), rotations and slides (“slides”). Her biggest performance came at the 2021 XGames in Aspen, Colorado, where she made history by becoming the first young athlete to win three medals. Just two months later, he won three more medals at the Freestyle Ski World Championships.

In order to prepare for competitions more effectively, Eileen set out to finish high school faster. This is how he obtained his diploma by condensing two years of schooling into one. One of her dreams came true recently when she was accepted to Stanford University. The insatiable young athlete has also embarked on modeling. She has been the cover of many international magazines and has been invited to important fashion events in Paris and New York. Unsurprisingly, such an impressive career convinced Forbes China to consider her the youngest person to make it to the prestigious “30 under 30” list.

IWC Schaffhausen – Eileen Gu, new ambassador – Trends & Style

Eileen Gu © IWC Schauffhausen

However, Eileen didn’t just focus on her athletic and modeling careers. Since the beginning of her career, one of her priorities has been to commit to change and campaign for the emancipation of women. Having been the only girl on her ski team for many years, Eileen is fully aware of the issues of diversity and inclusion. Through her athleticism and Asian American origins, her goal is to encourage millions of girls and boys to ski and achieve their dreams.

“I have always believed that sport knows no borders,” says Eileen Gu. “It is one of the best ways to bring people together, promote understanding, create friendships and build bridges between cultures. IWC and I share the desire to achieve perfection and strive for excellence, values ​​that other talented athletes already represent within the brand’s universe. I look forward to our collaboration ”.

“The many facets of Eileen’s personality reflect the diversity of our collections, comprised of watches that range from casual to elegant to sporty,” explains Franziska Gsell, IWC Schaffhausen’s Chief Marketing Officer. “The discipline and ambition she shows, her constant search for perfection as well as her strong commitment to using sport as a unifying force make her the ideal partner for a brand like ours. “

In 1868, the American watchmaker and businessman Florentine Ariosto Jones left Boston to settle in Schaffhausen, Switzerland, where he founded the International Watch Company; He was then carried away by a visionary dream: to combine modern American production methods with the know-how of Swiss watchmakers to design the best pocket watches of their time. By making his dream come true, he not only laid the foundation for IWC’s signature approach to engineering, but also became a pioneer in the centralized and automated production of mechanical watches in Switzerland.

Throughout its history of more than a century and a half, IWC Schaffhausen has earned a reputation for creating functional complications, including chronographs and calendars considered ingenious, robust and easy to use. A pioneer in the use of titanium and ceramic, IWC today specializes in the design of highly engineered cases using state-of-the-art materials such as titanium aluminide and Ceratanium®. Emphasizing the principle of functionalism – “form follows function”, the timeless creations of the Swiss watchmaker are intended to embody the dreams and ambitions of their owner to follow them throughout their lives.

IWC ensures an eco-responsible supply of its raw materials and takes initiatives to reduce its environmental footprint: its watch parts are sustainable by nature and are designed to be worn by several generations. The Manufacture, which offers excellent working conditions to all its employees, is proud to train its future watchmakers and engineers. IWC also maintains several partnerships with international organizations to support programs to help children and adolescents in distress.

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