“Soccer on the crossroads of digital and social?”

FIGAROVOX / TRIBUNE – Whereas PSG pays cryptocurrency to its star Lionel Messi and start-up Sorare; a participant card trade platform; information a report fundraiser; Stéphane Martin and David Brunat want to return the social utility of soccer to the middle of the talk. .

Stéphane Martin is a former president of Girondins de Bordeaux and an investor in Sport Tech.
David Brunat is a advisor and essayist.


In all areas of the world; innovation is rising in relentless waves. The world of soccer is not any exception to this fever that’s altering the face of the preferred sport on the planet… It’s true that the great outdated leather-based ball has not but been changed by a linked projectile of artificial supplies; the foundations of the sport solely evolve in very small steps – what number of years of regulatory dribbles and diplomatic leg passes did it take; for instance; to introduce video help in arbitration ? -; Pure grass stays proof against hybrid lawns and artificial surfaces …

However for the remaining; what revolts! Sensible cameras; sensors; avalanches of statistics; inflation of -hooking– content material on social networks to have a good time digital nuptials with followers; and even the creation of cryptocurrencies on the initiative of huge golf equipment; with out forgetting the wave of -Gamification–: This Secular sport generally accused of conservatism has made a powerful digital transformation. Sufficient to arouse the curiosity and even the amazement of economists; sociologists; anthropologists or public decision-makers …

Synthetic intelligence; large knowledge; and virtualization are actually not the opponents of muscle and sweat; however neither are they essentially your computerized pure allies.

Stéphane Martin and David Brunat

Who would have critically thought; just a few years in the past; that the massive European golf equipment would start to mint cash and arrogate to themselves a prerogative lengthy reserved for states; particularly the potential for issuing a forex or a quasi-currency because of the growth within the economic system? blockchain and cryptocurrencies? And pay your gamers with that?

PSG in France; FC Barcelona in Spain; Juventus and AC Milan in Italy; Manchester City in Nice Britain and different groups have acquired this wonderful energy by buying their very own forex. Crypto forex; actually; however booming and stumbling. On this approachLionel Messi’s contract on the capital membership establishes that an quantity equal to greater than 80;000 euros monthly shall be assigned in “Fan tokens»; The cryptocurrency PSG. It’s so referred to as as a result of the followers can purchase it and on the identical time profit from the voting rights that enable them to touch upon sure initiatives and selections of the membership … A sort of participatory sports activities democracy. And shareholder democracy. However impartial of the normal inventory market circuits; since PSG is just not listed on the inventory market.

Having them or not; tokens; can change into an existential concern for followers within the close to future. Because it was once for younger balloon followers; whether or not or not they’ve a sure picture of Panini – collector’s trophy and coin!

It’s also extremely emblematic of the ability of this digital revolution at work that the biggest fundraiser within the historical past of the technical The French; all sectors mixed; didn’t have as a beneficiary a younger start-up that operated within the fields of well being; power; the surroundings; banking-insurance; carpooling and even the agri-food sector; however in manufacturing of digital footballer. playing cards. On the beginning up Sorare crushed the competitors by elevating $ 680 million; properly forward of all of the nuggets of the biotechnology; from fintech; from meals expertise; of the’eductech … What strike power; what monetary penetration!

The supporter isn’t just a buyer and a client. He’s additionally a key participant within the lifetime of the membership; a driving power behind the present; with its atmospheres and rituals.

Stéphane Martin and David Brunat

However in these nice capitalist and technological maneuvers; what social base? The social query deserves to return to the center of the sport; as a result of if we will see all of the reserves of financial worth and all of the media potential that this new digital Eldorado of the spherical ball holds; nothing a priori ensures that it’ll profit. too to a number of the nice challenges of our time: particularly; the capability of our society to face – or not – the challenges it faces by way of public well being; social and territorial cohesion; inclusion of individuals in issue. And this at a time when newbie observe is declining.

In actual fact; there is no such thing as a assure that the circulation of blockchain tokens shall be accompanied by elevated circulation of the spherical ball in our neighborhoods. There isn’t any certainty that the very excessive diploma of audiovisual sophistication in capturing skilled conferences will make younger folks need to push the ball additional. There isn’t any proof that the myriad soccer-related video games; consoles; or “fantasy leagues“- That gamification round playing or that the proliferation of blogs actually invigorates; over time; newbie observe.

Synthetic intelligence; large knowledge; and virtualization are actually not the opponents of muscle and sweat; however neither are they essentially your computerized pure allies.

Nonetheless; it’s clear that the ecosystem of the Foot expertise It devotes solely a small a part of its power; inventiveness and sources to the event of newbie observe; which nonetheless represents each an obligation and an vital financial curiosity for the golf equipment. As a result of the supporter isn’t just a buyer and a client. He’s additionally a key participant within the lifetime of the membership; a driving power behind the present; with its atmospheres and rituals. It performs its position within the scenography of the matches and within the lifetime of the groups. He participates within the recreation and additionally it is for him that we come to the stadium!

Match seize and evaluation has by no means been so correct; your complete dwell match providing has by no means been so wealthy. All of which; after all; additionally helps to repair the viewer on their couch. So how do you entice audiences to stadiums? Probably the most pure targets is the practitioner; and particularly the younger. The skilled world evokes goals and digital expertise undoubtedly contributes to feeding goals; however nothing replaces the educator; efficient observe with its balloon-to-foot encounters and the ensuing range.

Crucible of the social bond as soon as celebrated by Albert Camus for its humanity and its ethical dimension; soccer should return to the triumphant period of expertise with its vocation as an actor within the lifetime of the City.

Stéphane Martin and David Brunat

If the golf equipment achieve encouraging newbie observe; they may win in all respects. And they are going to be higher; additionally financially; as a result of by efficiently finishing up their CSR (Company Social Duty) missions; they may extra simply and sustainably entice sponsors in the hunt for that means and “purpose for being”.

Crucible of the social bond as soon as celebrated by Albert Camus for its humanity and its ethical dimension; soccer should return to the period of technical triumphant along with his vocation as an actor within the lifetime of the City and consolidate not solely as a laboratory for the digitization of leisure and a hypercreative showcase of the sports activities expertise; but in addition as a vanguard of social improvements.

The standard of the French championship; the outcomes of our golf equipment and our nationwide groups – women and men – in addition to the excellence and unprecedented enchantment of French digital firms; compel us. They push us to take a position relentlessly on this route. A formidable problem to tackle; however an thrilling and really helpful match to play!


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