Meta, Facebook’s parent company, has poached one hundred Apple engineers in recent months. The Cupertino company pulls out the checkbook to keep its brains.
Apple does not hesitate to get its hands on the wallet to keep its talents. In fact, the California company offers bonuses to most of its engineers to convince them not to go see the contest, it reports Bloomberg. Last week, engineers working in the fields of silicon design, hardware, software and operations were told they would receive a bonus of between $ 50,000 and $ 180,000. 10 to 20% of the engineers in these divisions apply this approach, which Bloomberg it qualifies as “unusual and significant”. However, with revenues of $ 83.4 billion and net revenue of $ 20.5 billion in the last quarter, Apple could easily make such a move.
These bonuses are in the form of restricted stock units which are expected to vest within four years. However, they come with a condition that requires employees to stay at Apple and therefore not accept a job at another company. It should be borne in mind that these payments are outside of Apple’s normal compensation package, including basic salary, stock and bonus money. In addition, the apple brand sometimes offers extra cash bonuses to its employees. However, it was the amount of amounts allocated to these bonuses at the end of the year as well as the time that surprised the employees, according to internal sources cited by Bloomberg.
What is pushing Apple to act in this way is the growing desire for competition, and primarily Meta, for its engineers. In fact, the parent company Facebook has been poaching one hundred engineers from Apple in recent months, it is revealed Bloomberg, which emphasizes that the apple brand does not hesitate to recruit from the ranks of its California rival either. To stop these events, the Cupertino company has decided to reward its most efficient engineers, so that they can not surrender to the social networking giants, which has great ambitions in the metaverse.
Meta arrived two months ago, to document this change and to make people forget the scandals that constantly plague it, Facebook needs to strengthen its workforce to build its parallel virtual world, which aims to to be a basic digital study of the physical world. And if the American giant announced that it wants Create 10,000 jobs in Europe over the next five years to build this metaverse, he does not hesitate to use the reservoir of his rivals Silicon Valley to expand his team.
Within Apple, the divisions dedicated to augmented reality, artificial intelligence and Meta-cleaning engineering are primarily employees. In addition to the metaverse, firm Menlo Park is currently working on the development of a connected watch, which will compete directly with the Apple Watch from the Apple brand. For its part, Apple is working on an augmented reality headset, which could launch as early as 2022. A future competitor to Oculus-related Oculus virtual reality headphones. The talent war between Facebook and Apple is expected to escalate in the next few years, as Mark Zuckerberg sees in the Apple brand his new enemy no. In fact, Boss Meta has not focused on the evolution of Apple’s policy on targeted advertising, which is at the heart of the economic model of the social networking majority.
