Zurich (awp) – The negative trend in the confectionery market last year in Switzerland continued. Between 2019 and 2021, the pandemic reduced the branch’s total turnover by about a quarter. The framework conditions defined by the policy are also a challenge, as the umbrella of the sector, Monday Biscosuisse, highlighted.
The total number of products sold for the year fell by 19.5%, while the turnover of the department decreased by 12.9%. The pandemic hit the market hard, with 82% of production being for export.
On the Swiss market, both sales volume and revenue were below the previous year’s yield, by 10.1% and 7.3% respectively. Annual per capita consumption remained stable at 3.03 kilograms.
Imports of confectionery products into Switzerland increased in volume (+ 3.8%) and value (+ 7.9%). The share of imported goods has increased by 4 percentage points in two years, to 80.7%. Almost half (48.5%) of the imported goods came from Germany.
On the export side, Swiss confectionery volumes decreased by 21.3%, while turnover fell by 14.5% to 212.2 million Swiss francs. Germany accounted for 25.5% of Swiss exports, while the United States (21.1%), France (10.3%) and Spain (7.6%) also proved to be important outlets.
Boiled sugar candies accounted for 61.7% of total production, but their sales fell 27.3% year-on-year. Only soft candy (+ 34.1%) showed sales growth. The share of sugar-free items accounted for 57.9% of production in 2021.
The Biscosuisse umbrella brings together a dozen industrial manufacturers in Switzerland, employing 890 people.
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