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Verallia launched a new wine container in honor of the National Autumn Queen

“As we announced last year, one of the objectives of Verallia as a group reduce the weight of our packaging at a global average of 3% and the development of Bordeaux Natasha is aligned with Verallia’s strategy worldwide”, said Walter Formica, CEO of Verallia Argentina.

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Ana Lara (Market and Communication analyst at Verallia), Laura Serra (Hospitality at Bodega Norton), Walter Formica, Queen Natasha Sánchez and Virginia Covis, Marketing Manager at Verallia.

Ana Lara (Market and Communication analyst at Verallia), Laura Serra (Hospitality at Bodega Norton), Walter Formica, Queen Natasha Sánchez and Virginia Covis, Marketing Manager at Verallia.

Verallia and the tribute to Autumn

Since 2013, Verallia has started this initiative to name a new product with the Queen’s name, as a way to approach and offer tribute to the most important cultural activity in the province and the country, as is the National Harvest Festival.

Since that year, Verallia’s catalog has been filled with real names; Disclosure Bordeaux Suyai, Bordeaux Giuliana, Sparkling Victoria and Bordeaux Juliet, among the most popular and sold. This year it was the turn of Natasha Sánchez, originally from Santa Rosa, and she was very happy when she mentioned that “the queens really appreciate the act because it allows us to get closer to the wine industry from another place.”

“At Verallia, our objective is to reimagine glass for a sustainable future. We want to redefine how glass is produced, reused and recycled to make it the world’s most sustainable packaging material. We work in common with our customers, suppliers, and other partners across the value chain to develop new healthy and sustainable solutions for all.”

With approximately 10,000 people and 32 glass production plants in 11 countries, the company is Europe’s leading producer and the world’s third largest producer of glass containers for food and beverages.providing innovative, customized and environmentally friendly solutions to more than 10,000 companies worldwide.

Verallia produced more than 16 billion bottles and jars and had a revenue of €2.5 billion in 2020. Verallia is listed on Section A of the Euronext Paris stock exchange (Ticker: VRLA – ISIN: FR0013447729) and belongs to SBF 120, CAC Mid 60 , CAC Mid & Small and CAC All-Traded Indices.

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