When people talk about the Chinese social network TikTok, most think of its demographic teenagers sharing choreography and a unique sense of humor. However, personal finance experts and gurus which also found a niche in the case of millions of people they reward their content with likes and reposts.
One of the influencers most successful in this field is Humphrey Yang, who stood out at the age of 30 while talking about economic issues with young people who use the platform. Your personal brand of to simplify the more general and topical discussion points of the financial world that inspired more than 3.3 million followers on TikTokwhere it was more successful than on YouTube (794 thousand followers).
The formula for success
With videos titled “Hacks of money, “How interest rates control inflation” and “Know the tricks of selling online“, Yang has become a reference for users who want to learn more about the world of economics. While maintaining accounts on other social networks, Yang has turned to TikTok since 2019. uploading several videos every week.
Yang told Fortune magazine that he searched TikTok for videos of the content he played before starting, concluding that the scene didn’t have creators who leaned towards that niche. In this way, he had the tactical advantage to prove short, accessible and entertaining content on various subjects that would interest those under 30 years of age.
With this goal of bringing personal finance and investment concepts closer to young people, Yang is one of the leaders on TikTok on these topics. He himself admits that he is he shared the fear of most generating investments and that most specialized media are not adapted to people who have no prior knowledge of it. Therefore, Yang says that the best reward for him is that people follow his advice and take control of the financial aspect of their lives.
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