After launch Coca-Cola Proofsthe Company’s new global marketing initiative, Coca-Cola Argentina gifts Measure, the first sugar – free flavor born in the metaverse, is part of a series of new limited edition versions that will be unveiled throughout the year. Byte is the first product of this series to land in Latin America, and the second taste in the world after the launch of Starlight, in February 2022.
For this new creation, Coca-Cola has put together a new edition that recreates the classic drink, driven by collaboration and cultural connections. Inspired by the boundless creativity of the global gaming community, Coca-Cola Byte offers a taste of pictures of life in a drink that transcends digital and physical life.
“On our way to meeting the needs of new generations and continuing to innovate and grow in all of our products, Byte is presented as a sugar-free alternative, which seeks to continue the original flavor of Coca-Cola, but the pinch. of unexpected things: a portal of flavors that really introduces a simple pixel, “says Denise Picot, Coca – Cola’s Marketing Director for Argentina and Uruguay. gamer and an initiative that we hope will create more connection opportunities through a shared digital experience. “
Coca-Cola Byte breaks out with a campaign full of first stables, including Pixel Point, an island created in Fortnite, designed by Coca-Cola and lifestyle and gaming organization PWR. Upon entering the portal, players will discover Byte in the metric, and interact with their peers through four sensory-inspired multiplayer mini-games that will immerse them in the spirit of this limited edition: The Castle, The Breakout, The Run, and The Tower. In addition, the campaign includes an augmented reality gaming experience, which can be accessed by scanning a Coca-Cola Byte can via https://www.coca-cola.com/ar/es/creations/thehub.
Another novel accompanying this launch is that the Latin American Company partnered with Women in Gamex, a community that seeks to raise awareness, promote, make visible and create the role of women in the video game industry. in the region. Thanks to this association, Women in Gamex will give 300 women the opportunity to participate in a Jam or Informal session where creators and fans of video games can raise their voices, share their experiences and build networks of trust and support. build, and create their own games. .
Coca-Cola Byte is available in limited quantities, in kiosks, shops, self-service stores, supermarkets and service stations nationwide. The purchase portal will be open for a short period and for the duration of supplies. Then start the Last Chance phase, in which it is announced that there are a few days left to receive the product.
For more information on Coca-Cola Creations, visit https://www.coca-cola.com/ar/es/creations/thehub.
