One hundred years innovative department store Selfridges has opened the first Web3 department store in the Decentraland metaverse. To do this, they chose to replicate the iconic store they opened in 2003 in the Bullrin shopping center in Birmingham (UK). The façade of the building has rounded shapes, which has received many architectural awards, and is lined with anodized aluminum discs.

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The virtual space opened by Selfridges in Decentraland can be accessed from anywhere in the world in guest mode or via a crypto wallet. This last mode allows access to all functions within the metaverse. The Selfridges metastore is located at 64.14 coordinates in the Crypto Valley area of ​​Decentraland. Currently, users can enjoy an immersive tour and enjoy pieces designed by Paco Rabanne and Victor Vasarely, which are on display in NFT format.

Selfridges, Web3 and metaverse warehouses

The fashion brands will be in Metaverse Decentraland Fashion Week

The company has revealed that Paco Rabanne’s digital collection has been inspired by his haute couture dresses since 1966. While Victor Vasarely’s NFT collection, consisting of 12 non – mungible signs, shows the work of the artist, who is considered to be a father do. op art The first ones are the Paco Rabanne and Victor Vasarely NFT collections on display at Selfridges immersion in the blockchain / NFT world of Spanish designer and Vasarely Foundation.

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Looking at one of the NFTs from the Paco Rabanne collection, by Selfridges

Metaverse Fashion Week

Selfridges took advantage of Decentraland’s long-awaited Virtual Fashion Week celebration to open its doors in the Metaverse. Metaverse Fashion Week (MVFW) opened yesterday with a presence of 70 brands, artists, designers and a large audience from all over the world. A historic occasion for the global fashion industry.

Metaverse Fashion Week is taking place in the Fashion Luxury area of ​​Decentraland. Traditional companies from the fashion and design industry, as well as those indigenous to the virtual world and blockchain, are coming together to shape the future of fashion. Brands, artists and designers are blending the virtual world with the real world to immerse attendees in innovative immersive experiences that push the boundaries of reality.

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Sam Hamilton, Creative Director of the Decentraland Foundation, said that it is through the MVFW that they are doing their best to “broaden the horizon of its meaning metaverse«. Hamilton believes that the intersection of fashion and technology is creating a revolution that completely obscures the lines between the physical and digital worlds, extending creativity beyond our tangible reality. As the Blockchain Observatory reported, Metaverse Fashion Week is organized by fashion company UNXD, acquired by Tokens.com.

Fashion is virtual

At Metaverse Fashion Week, attendees can enjoy a variety of events and digital spaces. Fashion shows, luxury catwalks, collections, portable shops, social events, music and other innovative activities within Decentraland.

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Canadian musician, singer and songwriter Grimes will lead the closure of the first edition of MVFW. The singer released her first NFT collection in March 2021 and managed to sell it for more than $ 6 million.

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Spanish brands started in the Metaverse

Spanish shop chain Mango also to be present at Decentraland metaverse with 3 digital works in NFT format, on display in the Museum Area. Game Mango Metagirl, Game Mango Ad Astra and Hanna in the Clouds They are inspired by garments from the brand and made in collaboration with digital artist Farkas. The multinational is also Spanish worn out her first wearables, a digital version of the Lupi dress model and two commemorative t-shirts (for men and women) from the first edition of MVFW. Balenciaga another of the Spanish brands that will be present at Metaverse Fashion Week.

On the edge of Fashion Virtual Week in the Decentraland metaverse

The list of fashion brands is already paraded in the metaverses

high cosmetics

Other fashion brands that have already bought virtual land in Decentraland are debating their flagship stores at Metaverse Fashion Week. Dolce and Gabbana, Ether and Frank Muller there are some that offer a high-end shopping experience to their consumers. placebo, Dundas, Cougar, Philip Plein, Tommy Hilfiger, carl lagerfeld, Forever 21 and many more, also present in virtual fashion week. Auroboros and The Manufacturer, natives of the virtual world, are also present at this virtual event which ends on March 27th. MVFW has also made breakthroughs in jewelery, watches or high end cosmetics companies in the Metaverse. It’s a case with the American company lauder honordedicated to skin care, makeup and fragrance.

The Estee Lauder cosmetics brand is being promoted by Decentraland Fashion Week

Likewise, the high-end luxury Swiss watchmaker Frank Muller also An encrypted collection of his famous watches has been unveiled, he requested Encrypt. Consumers and users will be able to purchase Franck Muller watches in physical, NFT and avatar consumable versions, reported Decentraland.

Metaverse, technology and innovation

The influx of brands and designers at Metaverse Fashion Week came as no surprise, given the huge potential that Metaverse encompasses for new business development. For many large companies, the Metaverse is like big promised land. So as the metaversian platforms continue to develop, more companies are turning to technology and innovation.

The list of companies and industries already in the metaverses

JP Morgan meas the metaverse will reach $ 1 trillion a year in the next few years and take over almost every industry.

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