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Politics | Aix: from the polls to the “swipe”, the presidential election in the digital age

The Elyze application offers a ranking of applicants according to our affiliation for proposals from their programs … This political tinder to attract young abstainers hides other issues

By Aurélie Biagini (with AF-P.)

Who is your favorite candidate for the presidential election? For the knowledge, stroke* the proposals and view the result. Created by students from all walks of life, Elyze is a program that uses the codes Tinder (dating program) and aims to encourage voters to go to the polls on April 10 and 24.

Defending the creators is neither a bad joke nor a completely ridiculous idea. Just over twenty François Mari and Grégoire Cazcarra – founders of the Les Engagés movement! – were marked by a recent Ifop poll which showed a record absenteeism rate among the youngest. First voters are 47% to announce that they want to travel to vote. “That more than half of our generation is quitting is a problem“, released Wallerand Moulle-Berteaux, one of the authors of Elyze, accompanied by Aurélien Guez, a former student at the Aix campus in arts and crafts. But make no mistake:”Elyze is not there to recommend the vote. We saw it as a way for this generation to talk about the programsWith nearly 1.6 million users in less than a month, the program has aroused curiosity and especially critics.

Criticisms that focus on both the content and form of Elyze. The form, because the application is browsing entertainment codes. ” Yes, we participate in the culture of zappa, but by making it relevant and intelligent. Instead of writing a column in a newspaper to say that young people have to vote, when young people do not read this media, we have to go in their field, they explain. We built our political culture with youtubers, tik-tokers, instagrammers …

As for Elyze’s impact on merit, the designers also brush aside criticism of the impact the application can have on voting. “To say that people are going to vote according to Elyze is a disgrace. People are not stupid, they understand that it is not an application that has been in place for three weeks that is going to tell them who their ballot is. Vote in the end”. Many other factors make one shudder at the use of what its designers call a “democratic tool”: what about the calculation that leads to the ranking of candidates and has caused a lot of ink to flow – Emmanuel Macron often comes to mind; writing proposals when the agenda of some is not ready; the absence of certain candidates and the presence of others that have not been declared – such as Emmanuel Macron, the flaw that allowed the Internet user to change the content … “We knew the application was incomplete. But there is a disconnect between the adjustments we make and the judgments“, Wallerand edited Moulle-Berteaux and made sure that this is a material that can be corrected and that errors are corrected when they occur.”As for the lack of an agenda for some, if they are not ready three months before the presidential election, then it is not our fault.. “

Devil around ” civic projects“victim of its success, which led to the Android download store” play store “wasting Elyze from her library, time”checks“(The application has been accessible since yesterday). It is now the State Computer and Freedom Committee (Cnil) that reviews the file. In its first edition, Elyze asked its users about age, gender and zip code. Data. Related to political views that may be specific If this step has since been removed, the question of the use of the results remains. CNIL “can not comment on the fulfillment of this application as it stands“.”We have been notified and (…) we are inspecting its operations“, specifies the regulator that is investigating compliance with the rules set by the RGPD. Data stored on the Amazon Web Services cloud that Wallerand Moulle-Berteaux does not hide from having the desired time to reuse”There is plenty of interesting to do“Words confirmed by Grégoire Cazcarra and reported by our colleagues from Le Monde indicate that they could be rescued and used.”scientific research“. No agreement has been reached with the political parties, they assure. And it is Aurélien Guez, the former Gadzart from Aix who will drop in the last argument:”The code is open source“And do not forget to activate Waze to find the polling booth.

* Drag an image to either side of the screen

The action

As young people are faced with a galloping bypass, other actions, on the ground, are being carried out in Aix. We publish in our pistols the work of Charlotte Tissidre, Camille Lepape, Elisabeth Saulnier and Susie Deltenre, aged 20 to 23 years. In an information and communication license within the Aix antenna EJCam, they produce videos on the theme of the elections, which are posted on the Internet on the Youtube forum. “Do not ignore” aims to give young voters a voice, listen to them “without making them feel guilty, but rather trying to evoke a political conscience, citizen“, They explained. Their first video, titled “The Legislative Election for Dummies (and Everyone Else)” reminds us that “from the age of 18 we are told that we must vote without explaining how or why. Because we’re told it’s unconscious not to do it …“Apolitical, the project is not intended to provide electoral guidance but to encourage young people to regain their taste in politics.”We are the future of the country (…) democracy is constantly maintained.“Interviews, vox pops, open an Instagram account …” Do not sit back “hold your fist up!

Analysis by Philippe Aldrin *

We are entering the “gamification of society”

Elyze recalls the action from World. The paper had launched a test in 2017 to find out which presidential candidate we were next“, Points out the teacher-researcher. And to explain the enthusiasm for this type of application with the US study Pew Research Center, which shows that people under the age of 35 receive information mainly from social networks. “Information is finally the center of attention“Regarding the union’s development in political information, Philippe Aldrin cites as an example the sacred presidential debate between the two rounds. “It united everyone, it was a strong moment. Today, young people are watching it through social media and the comments that result from it. They just capture fragments, the controversy. Elsewhere, populist parties play. “

On the question of the permeability of information and entertainment, he explains: “Better short information but no information or worse, incorrect information. But it is clear that we are in the “gamification” of society Without judging or judging Elyze’s application, which he did not know at the time of the interview, Philippe Aldrin warns: “In general, an application of this kind raises the question of the use of data. We see it more and more, especially in the United States. We are going on too-personal election campaigns, we are in the polls with the purchase of data“Data, more or less accurate, but enabling parties to target their messages.”divide the programs by theme. We are facing a cut in the public discoursec. “In the course of the campaign, the drag on the market changed, making it possible to start exchanging votes with ‘like’ people on social media.”It changes the relationship with the candidates. We have swung towards what can be called “clicktivism”. They are no longer activists, but followers. It tells us something about the place that politics holds, the loss of celebration and the transformation of parties into a digital platform.

* University Professor of Sciences Po Aix, Director of Research and Development

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