Skip to content

Could wearing your NFTs be 2022’s next big trend? Here’s a deep dive

By now, most would be familiar with NFTs (non-fungible tokens)—only one of the hottest and most misunderstood trends of 2021. While some of us had no idea what to make of them, numerous forward thinkers dove in headfirst, many of whom profited significantly from the first leg of the NFT bullrun. For anyone who might not be familiar, since NFTs exist on the blockchain, their transaction history exists on a public ledger. Furthermore, this public ledger is visible to anyone who seeks it out; thus, in essence, how much someone paid for any given NFT is public knowledge. Basically, NFTs have legitimized ownership in a whole new way.

But who apart from the digital natives in the metaverse would know this? Is there a way to present this said ownership to the rest of the world? Apart from virtual fashion wearables, it seems you can too, wear your NFTs—physically. Basically bringing your most prized digital possessions to real life.

One of the most immediate examples of NFTs making appearances in real life has manifested in NFT community members opting to wear Apple Watches, amongst other smartwatches, with their favorite NFTs as their screensavers. This allows for the hodler to show off their NFTs in the wild—as exemplified by the Bored Ape Yacht Club and other top communities. This specific trend isn’t all that new, with examples of Bored Apes “flexing” via Apple Watches since the summer of 2021.

In a world where flexing has become a norm, physically displaying rare NFTs on one’s person has become a more tangible means of proving one’s financial status. As a result, many holders of coveted NFT projects, such as the Cryptopunkshave opted to wear their NFTs on their wrists in place of fine wristwatches. And given that the current floor price of both BAYC and Cryptopunks are currently both over $200,000 USD in ETHpeople are beginning to regard a Bored Ape on an Apple Watch to be more impressive than a Rolex.

According to Jordan LyallCEO at leading NFT Marketplace Nifty’s, “Expensive NFTs are like any luxury good in that they communicate the owner’s style and status. But unlike Supreme clothing, fancy watches, or rare sneakers, NFT owners can flex both in the real world and inside the metaverse.”

Beyond wearing NFTs on digital interfaces, some jewelers have even gone so far as to inlay gold and diamond necklaces with Apple Watch screens. You may have seen these floating around on Instagram or streetwear blogs, but If you want to purchase them, you’ll have to turn to someone like Gambit Jewlerswhose NFT gold chains start at just over $16,000 USD or, of course, have a chain custom-made locally.

And these jewelery examples are just the tip of the iceberg. Numerous companies are working hard to find new ways for us to display our JPEGs in public. For example, Hyperbrother makes both backpacks and fanny packs with largescale pixelated screens perfect for bringing your NFTs to school with you. And Dutch Web3 apparel brand steak is working to create handbags with see-through sections in which iPads can be placed to display NFTs.

According to Marjorie Hernandez, co-founder at Luxury and The Dematerialized: “NFTs aren’t restricted to only digital use cases, there is a need for interoperability across devices and even between our physical and digital worlds. Users want to be able to demonstrate and display ownership of things they are proud to own across devices and displaying verified ownership of physical items will be as simple as scanning a QR code.”

Beyond digital examples, we’re also starting to see people take things a step further. Bored Ape holders, such as Steve Aoki, pictured above, have gone to the extent to have custom clothing made sporting his favorite NFT purchases. Likewise, American football star Odell Beckham Jr. had his Cryptopunk (appraised at over $2 million USD) printed on a t-shirt, which he casually wore to practice. Some NFT holders have taken the customized apparel route even further, turning their NFT purchases into outrageous diamond necklaces.

While you might not be completely sold on flaunting your latest NFT on your Apple Watch or printed on a jacket; either way, this trend isn’t going away anytime soon. As a potential future development, it’s exciting to see reputable NFT artists such as Fewocious experimenting in the realm of physical fashion. It is becoming increasingly possible to buy NFTs that come with custom clothing or phygital offerings that are tied in with tangible clothes and digital wearable counterparts simultaneously. A good example would be Fewocious, who added physical art and his “first-ever piece of hand-painted physical FewoWorld fashion” as unlockables to an NFT he sold back in October of 2021.

Expect to see more releases from artists of his caliber as we move further into 2022.


Start investing in cryptocurrencies and get Free Bitcoin when you buy or sell 100$ or more when you register in Coinbase