Barcelona has been made the center of digitization and innovation in the security, hotel, architecture and restaurant sectors. On 1 and 2 June a new edition of Business Platform. In the event promoted by Rung Media Group, Security Forum, Hotel design experience, Food Service Forum and us Tecnohotel Forum they have brought together thousands of professionals who are keen to be at the forefront of their respective sectors. Specifically, more than 3,200 visitors They walked through the corridors of the meeting. So the Barcelona International Conference Center (CCIB) was in full swing during the two days of this multi – sectoral meeting.
Aiming to continue to improve and innovate with each edition, one of the key novels presented was the fluidity of all spaces. In this way, the conferences are integrated in the exhibition area. The purpose was to offer an experience that facilitates the construction of the new professional relationships in this B2B meeting.
Also, aware of the importance of sealing these new connections in a more relaxed environment, restaurant space was included this year. Also available a post-work experience where the participants are on the Business Platform They really enjoyed the more social aspect of this wonderful get-together.
Certainly there was no shortage of comments on the various robots which was in the exhibition space or at the metaverse experience that visitors could experience them during their time at the fair. Once again, the corridors were filled with leading technology brands in their sector presenting the most interesting novels.
The best voices that have addressed the current sector
The topics of conversation in the corridors or during post-work could take many paths, as does the thematic diversity that will cover the conferences of each sector.
TecnoHotel Forum, towards the future technology of the sector
As we had already resolved from this, our TecnoHotel Forum Conference focused on the impact of technology in a recovering sector. To meet today’s challenges, distribution, digital marketing, the talent crisis and new payment systems running its conference.
the entrepreneur Anna Poley opened the event talking about the importance of betting on new business models, such as the nurturing. Even though, Pablo DelgadoMirai America Managing Partner & CEO, explained how they can Hotels keep up to date with the latest changes from Booking.com. For her, Precious Angel JoseCEO Ilunion Hotels explained why you should bet on varietyanother central theme of the meeting.
Also, the event ended with a wonderful evening dedicated to incomefocused on the best techniques to avoid direct sales quota.
Hotel Design Xperience, a look at the relationship between hotels and architecture
On June 2, at the first issue of Hotel Design Xperience, it was time to talk about the close relationship between hotels and architecture. In the first block, guest orientedinteresting hotel projects located in Barcelona shone from their interior design and attention to detail thanks to the comic work MUR Architecture, BCA Blanch + Conca Architecture and ABAA Architecture.
ME Barcelona, The Hoxton Poblenou, Yurbban Trafalgar or Sofía Hotel They were clear examples of the importance of design in creating spaces from experience. Also, initial solutions applied to hotels by firms such as Niessen, Treaty of Saint Honoré, EAC Group They were the main people.
Kimpton Vividora Barcelona, shaking the boutique hotel with the rhythm of the Gothic Quarter, won over one hundred professionals who attended Xperience Hotel Design. He did so thanks to the pleasant and close dialogue between Natali Canas del Pozoco-founder and creative director of El Equipo Creativo; Luis GuillemKimpton Vividora project director and associate architect at GCA Architects, and Christina RodriguezMarketing Manager at Kimpton Vividora Barcelona.
Finally, in the block “Integration in the landscape and urban fabric” the focus was on three major projects: the magnificent Hotel Barcelona Forum made by b720 Fermín Vázquez Arquitectos, the Barcelona Edition project signed by the Office of Architecture in Barcelona and the idyllic Son Brull Hotel, in Pollensa (Mallorca), by Estudio Carme Pinós. Companies of the icing type added the cake Sika Y Greco Stoneware with its revolutionary products adapted for the hotel sector.
Guim Costa, Dean of the Col·legi d’Arquitectes de Catalunya, was recently elected at the institutional closure of Hotel Design Xperience.
Food Service Forum, shedding light on the chaos of digital reform
On the challenges of digital reform, the Food Services Forum Conference covered topics such as new payment systems in Hospitality or the importance of digitize in traceability and food safety. Also, the new digital tools in the sector; either trends in social networksmarket in sustainable development.
Speakers on the status of Marc Siscart, POF Establiments Vienna; Bruno GonzalezCEO Grosso Napoletano; Reyes Gimenezcorporate director of Foodbox Business; Alex PuigDeputy CEO; Carlos Gelabert, founder and CEO of The Fitzgerald Burger; either David RomeroPOF Andilana.
Security Forum, cybersecurity, metaverse and digital transformation of security
At Security Forum, digital challenges such as metrics, communications, cybersecurity or the application of technologies such as artificial intelligence and the cloud some of the topics were most relevant. The challenges and possibilities of the relationship between public and private security have also been at the heart of the debate, and they are eagerly awaiting the advancement of regulations that facilitate the application of new technologies to improve their services.
Pedro A. de Alarcon SanchezBig Data & AI Manager at Core Innovation and Chief Digital Officer of Telefónica, Carlos SixfingersHead of Cyber Intelligence by Internet Security Auditors or Montserrat ChurchesDirector of Comprehensive Prevention and Security at the Escola de Prevenció i Seguretat Integral (EPSI), of Universitat Autònoma de Barcelona some of the professionals who took part during the two days of the Conference Security Forum. And, to get to know the fair personally, during the second day of celebration, the Security Forum visited the Minister of the Interior of the Generalitat de CatalunyaJoan Ignasi Elena in Garcia, who visited the space together with the organizing committee of the Business Platform.