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Holcim presents their new identity and business vision for construction in the country

In order to strengthen the various processes carried out by Holcim in the country, the brand introduced a new corporate identity in Colombia and Latin America. On the other hand, the company is committed to playing a vital role in accelerating the world’s transition to a Zero Net and inclusive future.

Marco Maccarelli, CEO of Holcim (Colombia), says that “ECOplanet is the widest range of green cement in the world, and now in the country offers circular and low carbon emission advantages, ensuring maximum performance due to its alternative raw material composition and process optimization, by introduce this new system. of grinding, recognized by the Ministry of Science, Technology and Innovation. In addition, it has decarbonised its production process through the use of alternative fuels. Through these actions, we are taking strong steps in our 2025 strategy, significantly accelerating green growth. ”

Through a logo that covers the various stages of the company, it seeks to connect all dimensions of construction. For its new vision, the group reaffirms its commitment to sustainable construction and a vision for a circular economy that goes beyond traditional business.

Oliver Osswald, Holcim LatAm’s Regional Leader, says that “today is a milestone for the company in our transition to becoming a world leader in innovative and sustainable solutions for construction in Latin America. Our world is changing in many ways, with population growth, urbanization and the challenge of climate, we are determined to play our part in accelerating low – carbon and circular construction. Our new identity is a clear signal that we are fully committed to building progress for people and the planet. “

Finally, Holcim announced that it will seek to expand its solutions and products business to represent 30% of the group’s sales, placing the company in the most attractive parts of the construction value chain.

According to what the company reported, ECOplanet cement emits up to 55% less CO2 emissions in Colombia and guarantees maximum performance. This range reduces up to 38 kilograms of CO2 per tonne of cementitious material, the company said.