Cooking over low heat and with the patience of a Tibetan monk often makes significant changes in people’s professional lives. Until one day, through effort and inspiration and desire, they end up material. It’s a break. One before and one after. And so it happened to veronica dychtera 36-year-old entrepreneur from Buenos Aires who decided to launch a new business in the middle of the pandemic – she had a previous one that she sold for $50,000 which she used as an investment – inspired by the moments and experiences shared with her grandmother in the kitchen.
It belongs to Bechamel, his own brand of high-quality aprons and other textile elements with which he managed to invoice $5,000,000 in the first year of his life. Similarly, he managed to expand his business and already exports to more than six countries, including the United States, Switzerland and Mexico.
“Bechamel is my third venture, and, after my first and second experiences, always in the digital world, I decided to create a brand. And it was born a little from family gatherings, at home, and inspired by the love of cooking, of aromas, of what those memories bring us. Many times certain foods are passed down from generation to generation, and my grandmother Lilia, who is 94 years old, gives it to me, which is the heart of the family.“, revealed Dietcher in an interview with Infobae.
“She’s like my second mother, she’s the one I keep going to drink with my friend on Fridays, she’s the one I chat with. What Bechamel has is that it has to do with me, it is very serious with what I am, with the family, with what inspires me and is important to me,” he said deeply.
“I made a brand of goods for the home, but especially for the kitchen. I try to make those everyday moments beautiful, no matter what trace or stain they leave. They are sustainable products, the idea is that they can be used a lot and pass on from generation to generation. That’s why we are also looking for high quality”, said the 36-year-old entrepreneur from Buenos Aires.
In the three years he has been designing and producing together with a team of 20 people, the brand, which operates through digital stores and social networks, has so far sold more than 5,000 aprons, 4,000 tablecloths and 8,000 accessories. sell.
Dytcher’s starting point as an entrepreneur was connected with the birth of León, her first child. She realized that she wanted to be a full-time mother and move away from the corporate world where she had worked for many years to give way to things related to her family, her personal tastes, her inspiration and her thoughts.
While raising her first child – Julia was to come later – she began to give space to her more personal projects and launched her first enterprise related to children’s games. After the success he achieved in a short time he was able to sell it and follow the entrepreneurial path.
Dychter emphasized that a network of family and women was with her from the beginning. “I was able to surround myself with people who were able to guide and accompany me during all these years, at a design and styling level. My friend Natalia designs aprons, I have another friend who is the stylist and I put together a team of photographers, videos and social networks”, she explained.
I try to make my products sustainable so that they can have uses and uses, and can be passed down from generation to generation. That’s why we also look for high quality
In this sense, he highlighted the growth of Bechamel in the last hour in which it was able to market its products abroad in a context where consumption in the domestic market was moderate due to the high inflation registered in the country .
“I started exporting to Uruguay. A friend wrote to me telling me that she wanted to bring the products to that country and that’s how I started. Later, sales to Chile continued and Colombia emerged in the middle of the pandemic. Now we are working with Mexico, the United States and also opening the Paraguayan market.”, he emphasized.
“My best year was the first of the pandemic, by far. At the billing level, it was crazy. Last year I did not reach the same number as in 2020, but it was also good, and in this year 2022 I hope to surpass the turnover of the first year. My prediction today is related to the area of being able to export and open the market abroad”, said the young entrepreneur.
In the meantime, he emphasized that he wants to continue growing in light of what is to come and that “the Bechamel universe has a physical space both in Argentina and abroad.”