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MRM Spain appoints Francisco Gutiérrez, Chief Technology and Data Officer

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MRMdigital experience agency, thinks Francisco Gutierrez like new Chief Technology and Data Officer.

Francisco Gutierrez joined MRM Spain, in 2015as Chief Technology Officer managing a team of more than 50 people, leading Big Data projects, Business Intelligence, Marketing Automation, Platform Building and other digital developments. Francisco Gutiérrez is also a member of the Management Committee of MRM Spain.

Francisco Gutierrezaligned with Elizabeth Localio, Business Executive Director of MRM Spainlead the Global Center of Excellence (COE) for MRM specialized in Salesforce, providing service to MW and IPG worldwide as well as the Network itself. The COE works on projects and solutions for clients around the world that eliminate the complexity typically associated with deploying services associated with Salesforce Multicloud environments.

Technology and Data cannot be separated. Paco, who has solid experience in the strategic field of data, is the ideal leader to combine MRM’s potential and knowledge in both areas of expertise and continue to create innovative digital solutions that help our clients transform their businesses.

Maria MartinezDirector General of MRM Spain

Last year, IPG acquired RafterOne, a leading global Salesforce partner specializing in end-to-end commerce solutions for brands and announced the alignment of RafterOne activity with MRM with the aim of building integrated solutions on the Salesforce platform for its clients worldwide.

In Spain, in 2023, this alignment is emerging through close collaboration with the COE in Madrid.

The acquisition of RafterOne strengthens MRM as a leader in Transformation and Automation solutions in Salesforce environments locally and globally.

Francisco Gutierrez, Chief Technology and Data Officer MRM Spain

This alignment adds to the strength of our COE and our multicloud expertise and increases our scale, adding 775 certs who will work as a team in Madrid..

María Martínez, Director General of MRM Spain

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