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when dance and fitness come together

when dance and fitness come together

Today there is news of Ubisoft in your title Just dance . The musical video game and Reebok, a leader in the design and manufacture of footwear and fitness and leisure equipment, are now working together to create an exclusive card.

Inspired by the two brands’ drive to bring fitness to the community, the card is designed to challenge everyone with an intense routine that blends vintage dance styles with the latest trends.

Whether you want to dance solo or in a group, the franchise and Reebok support consumers by encouraging everyone to stay active and fit. This collaboration highlights the power of connection and the connections that can be made through fitness, recognizing the benefits that health and wellness bring to individuals and communities around the world.

« The games and sporting goods industries have a lot in common when it comes to values ​​and goals: innovation, creativity, exploration, performance, and the desire to connect with Gen Z audiences. True to our goal of “Life is not a spectator sport ”, we decided to partner with Just Dance to promote our common goal of wellness and physical movement. We are delighted and look forward to hearing what our audience has to say about this fun and engaging collaboration.«

has declared Laurent Fricker, Senior Director of Footwear Products at Reebok.

Just dance

Created in close collaboration with the two companies, the card contains a new piece from the Puerto Rican duo. Domino saints titled ” My way “, which encourages people to discover their own path to reach their potential. The four avatar trainers are dressed Reebok from head to toe and challenge players to execute the correct movements and achieve their fitness goals.

« Partnering with Reebok came naturally to us. Both brands are truly grounded in everyday life, with elements of pop culture and fashion, and are by no means limited to video games or sports. We are delighted to have had the opportunity to work with a lifestyle brand and we love the freshness and vibrancy of the choreography.«,

has declared Matthew Thomkinson, Creative Director of Just Dance.

But the collaboration doesn’t end there: Drawing inspiration from the map, fans and followers can take part in a challenge that will be launched to support the brands’ fitness goals. As part of this challenge, people of all ages will be encouraged to show how they can celebrate each goal, big or small, with their best gesture.

Note that the qualification is available for Nintendo Switch, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X / S and Google Stadia

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