The web giant is like all companies: it tries, and sometimes it fails …
Google bugs and glitches are very numerous and not new. The web giant tries, tries again, and dozens of projects end up in the back of the closet. The most striking example is still the social network Google +, which was the victim of a phenomenal failure. The company’s innovation lies in the fact that as soon as an idea touches the mind of the team, it must be launched, even if it means launching an imperfect product, which will have to be further developed later. This perpetual search for the flagship product is also justified by the fact that Google seeks to find new sources of income. and differentiate yourself from your competitors, such as Facebook or Amazon. Although many services created by Google end up in the trash, it does not have a real impact on the company’s income: 90% of its income comes from advertising. Let’s see now the 10 biggest failures of the web giant!
This service, created in 2001, allowed users to consult newspaper pages on their computer, thanks to a Google scan. Nevertheless, the sale of the catalog in EPUB format arrived, making this service completely unnecessary. The end of Google Catalogs took place in 2009, the development team took 8 years before deciding to close the service.
In 2002, one of Google’s biggest failures, its service called “Answers” allowed users to ask questions, and whoever answered was entitled to a certain amount of money. The principle was good in the idea, but many competitors were inspired by it., but with a free business model, like Yahoo! Answers, for example. Out of date and without generating revenue, Google’s service was shut down in 2006.
Google Audio Ads
In 2006, a completely new idea germinated in the minds of Google developers. They create the audio ad service, that offered individuals or companies the purchase or sale of advertising space on radio stations. However, in 2008, Google faced the economic crisis and decided to close the service a year later.
This Twitter-like microblogging service was created by two Finns in 2006. Google, finding the idea interesting, decided to buy the startup in October 2007. However, Jaiku faced competition from Twitter, which was home to thousands of users. Google then decided to abandon it, preferring to focus on his other social network, Google +. The platform is no longer available since 2012.
Google had a revolutionary idea in 2009 with its Google Wave service. The platform focuses on the development of collaborative projects allowing you to manage your emails, instant messages and RSS feeds at the same time and intuitively. Only the service was so complicated that no one used it. Google finally stopped its development in 2010 and the platform was permanently closed in 2012. However, the company announced that the technologies developed in Wave would be reused elsewhere, but for the moment they preferred to focus on Google +.
The company’s service called “Reader” and launched in 2007 was an RSS reader like Feedly, for example. This app has been phenomenally successful, but Google has decided to close the service in 2013. Many users have expressed their dissatisfaction, since the company has not deigned to explain the reasons for this closure. Apparently, there was talk of a drop in audience, but nothing has been confirmed.
The Google Buzz service was a social network integrated into Gmail messaging, which was launched in February 2010. However, it was highly criticized by Internet users: the platform made public a lot of information about the user, without the latter not necessarily being aware. Google Buzz was permanently shut down in 2011, to make way for Google +.
After the closure of Google Buzz, the American company created Google +, a new social network to counteract the growing popularity of Facebook and Twitter. Poor me, the platform did not have the expected success. Google required all Internet users to register on its social network to access other services such as YouTube, which was not necessarily a good solution. The company finally broke into various services in 2015 and no longer requires its users to register on the social network.
Dodgeball was a company acquired in 2005 by Google. Thanks to this service, several people located in the same area were able to communicate by SMS. However, the American company does not invest in its development, and in 2007, the 2 Dodgeball founders left Google. A year later, one of the two founders launched Foursquare, a similar service that has more than 10 million members today.
You’ve probably heard of Google Glass connected glasses. Launched in 2012, the concept had everything to seduce, but the G. Glass was full of errors and the development team encountered many technical problems. They decided to withdraw connected glasses from the market, only to come back later with a more successful V2.
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